Counterpoint Software
1st Quarter/2012
Issue: 2
In This Issue
New Features
Who's Who at Counterpoint?
Behind the Screens
Meet up!
Need Training?
What's New at Counterpoint Software


2012 is here, and with it comes exciting opportunities in our industry. What's New at Counterpoint Software, will keep you informed about new features, enhanced reporting capabilities, and meeting and training opportunities, all designed to keep you ahead of the game.

This past year was very exciting for us, and we want to thank you for being a part of it. Some of our highlights of which we are most proud include:
  • Over 5 million spots now go through the Counterpoint Traffic system weekly
  • Welcoming of our newest Counterpoint Clients
    • AdLarge Media
    • Performance Racing Network
    • USA/IRN Network
    • Illinois Farm Bureau Network
  • Expansion of existing clients
    • Our role in ensuring a smooth merger of spots between Dial Global and WestWood One
  • The Roll-out of version 5.8 (contact about upgrading to version 5.8 today)
  • New implemented features including
    • The Affiliate Management System
    • New look &functionality of the version 5.8 Affiliate System
    • Proposal XML Export
    • Counterpoint-Marketron Network Connect Interface (contact your Marketron Rep for more information)
  • Improved Ways to Share New Features and Procedures with you
    • New more user friendly web site design
    • Easier ways to access documentation on
    • Email Polls and Surveys designed to gather information and opinions
  • National Conferences in which we Participated
    • National Association of Broadcasters
    • National Association of State Radio Networks
    • Major League Baseball Rights Holders' Meeting
  • And of course, maintaining our relationship with you
Here is to a great 2012,
Counterpoint Software
New Features

Ability to display and calculate a 12 and 14 week Quarters

2012 is not only a leap year, but its third quarter also contains 14 weeks. In the past, our reporting software was limited to a 13 week quarter, but now version 5.8 is able to display a 12, 13, or 14 week quarter on proposals and contracts, as well as on all reports that calculate based on a standard month. The Proposal System will also calculate a 14 (or 12) week quarter's ratings in the Demo Bar. The best part is, you do not have to do a thing! Counterpoint will recognize the length of the quarter and handle it all for you.

New Customer Polls

Counterpoint is continually evolving to bring you a product that will keep you competitive in our industry. While keeping the demands of the market in mind, we keep the needs of our customers at the forefront of any design change that we make. To ensure that the changes we make are improvements in efficiency and user friendliness, we have implemented an on line polling feature. Occasionally, you will receive a multiple choice polling email. Please take a minute to answer these questions so that we can continue to bring you the product you have come to expect from Counterpoint.

Keep reading What's New at Counterpoint Software, for more features version 5.8 has to offer!


Automatic Spot Import

Between work, family, and social life/media, you have a lot to take care of. Luckily, we are here to help by automating some of your tasks! Many of you already use our Automatic Backup program to run a nightly backup, but did you know we can also import your posted affiliate spots as well? You set the import time and we do the rest, allowing you to relax as your spots are imported during off hours, freeing up your valuable time and server during the work day. For more information about setting up the Automatic Spot Import or Backup program(s), contact

Pervasive 11 Upgrade

If you have not done so already, it is time to upgrade to Pervasive version 11. Pervasive has stopped any development on version 10, and no longer supports any version prior. Pervasive version 11 is required to upgrade to Counterpoint version 5.8, which offers many new features, like the Proposal XML Export, the ability to control what is exported through new Affiliate Avail controls, and the Affiliate Management System, as well as enhancements in speed and performance, for all of your Traffic and Affiliate Departments. For information and quotes on upgrading your network to version 11, please email

Not on version 5.8?

Contact about getting you upgraded today.

Who's who at Counterpoint

Mike Rooney VP, Sales

Mike Rooney joined Counterpoint in 2010, as Vice President of Sales, bringing with him over 25 years of experience in the Radio and Broadcast Systems Industry. Mike began his broadcasting career at Marketron, as a Systems Consultant, eventually becoming Vice President of Sales and Operations. During his 20 years with the company, he helped to increase their client base from 30 stations to over 1,200. In 1999 Mike moved to Capstar Broadcasting and became President of Galaxy Systems, after a brief merger with AM/FM, he joined Clear Channel as Vice President of Broadcast Revenue Systems, where he was responsible for an unprecendented conversion of all 1,280 Clear Channel owned stations to the MediaStar Traffic system.

Behind the Screens

This section of What's New at Counterpoint Software highlights tips and tricks that could be useful to your daily work.
January offers us a fresh start. What better way to start anew, than to clean up old, unused data? Counterpoint retains all contracts, logs, invoices, etc., so that data can always be accessed and audited. But when is the last time you viewed a contract from 1997? The Archiving Utility will go through and remove data prior to a date of your choosing from your live database, and place it in a file that can be reactivated if needed.
For help setting up the Archiving Utility, contact
Meet Up

Las Vegas 2012

Mike Rooney and Melinda Pomeroy look forward to seeing you in Las Vegas at the April 2012, NAB!

Please email, to set up a meeting to discuss where the industry is heading, and how Counterpoint can help you get there.

Need Training?
Whether you have a new hire, a new backup, are using new features, or just need a refresher course, Counterpoint is here to help! With new training options, getting the training your network needs is easier than ever.

Schedule an on-site visit to train, or review current procedures, or an on-line session tailored to your needs today, by emailing

Have a Question?
To get answers to your questions fast, email our System Consultants, at
Support Hours:
8a Eastern - 7p Pacific
Monday through Friday
In observance of President's Day, Counterpoint will be closed
February 20th

Archived Newsletters

We hope you enjoy reading What's New at Counterpoint. If you missed an issue, you will find back issues below, or archived at